Simple Content Experiments free WordPress plugin

As of August 2019, Google no longer allows new Experiments using the Experiments API. So this project will not get updated. Please use Google Optimize. As part of Analytics, Google offers a free content testing service called Google Experiments. NOTE: Google is deprecating Analytics Content Experiments. Google Optimize is the free, preferred way to run experiments. Analytics Content Experiments remain available but are being deprecated in the future. We are currently supporting this plugin, but will discontinue support as the Content Experiments API becomes deprecated. In the simple (page) form of Google Experiments, the user is redirected to a separate page which contains the variation. There are a number of plugins that can help you implement this scheme. The Simple Content Experiments plugin implements the “Client-side” model described in Content Experiments Without Redirects (Browser-only implementation) This scheme is more complicated to set up, but allows more flexibility. The Simple Content Experiments plugin allows you to define sections within a single page that contain multiple variations with simple shortcodes.. For example, you can test if one call-to-action image gets more clicks than another. To use this plugin, you will need: Google Universal Analytics installed on your site A Content Experiment Your experiment ID (Will be displayed when setting up the experiment above.) Sample content experiment: [experiment id=”EXPERIMENT ID”] [ex_variant] content for first variation [/ex_variant] [ex_variant] content for second variation [/ex_variant] [/experiment] Features: Allows in-page variations. You don’t need to create a whole page for each variation Simple shortcode syntax Uses Google Experiments API to determine which user sees which variation Adds class (“xvariantclick”) and custom data attribute (“data-xvariant”) which can be used for Analytics event goals and tracking Goals and Tracking: Anchors within an experiment variation get an additional class: “xvariantclick” This class can be used with Google Tag Manager to