The Herd Effects is the free marketing tool to set and to post popup notifications on the site. The plugin serves to increase the conversion of web resource and motivate users to perform certain actions. It demonstrates the current or fictitious activity of other visitors and creates a “sense of live queue” effect. The Herd Effects is a simple and effective solution to increase the conversion on the site. Using a WordPress plugin for social proof will allow you to demonstrate the activity of other users to visitors of the resource. The plugin forms a “herd effect”, attracts attention and motivates to commit various actions. Main features The Herd Effects will allow you to create a simple template and use it for an administrator-defined list of variable values. Notifications are designed to motivate the user to join the actions of others. Among its features: configuring a template with variables to generate popup notification; set the title; more than 1400+ FontAwesome 5 icons ; insert custom icons; specifying the list of values for text variables; set the minimum and maximum numeric values; set the time interval for stable output of notifications; edit the display on the screens less than the specified resolution; insert an alert on the site using a shortcode. Quick Start video How to use and create a new social proof notification with Herd Effects plugin for WordPress. Pro version Enhance the “herd effect” of notifications by installing the Pro version of the plugin on your website: unlimited amount of the notification sets; generating an unlimited amount of the notifications in each set; detailed adjustment of the style of the “herd effect” elements; add a border and set the degree of rounding of its corners; select a position to display each notification; selection of colors for the background, borders,