Click to expand. Click to contract. Reveal additional content on-demand with our simple shortcode. Traditional article formats present the reader with all of the article content in a linear view. This often results in the reader not reading the article, or not being able to find the information they were looking for. Hypotext allows a skeleton article to be created with the supporting content being available inline, when the user clicks the “hypotext” link in the article. Here is an example of hypotext implementation.